Sometimes I expire old content as a way to reduce the storage demands of this blog.

In doing so, I hope to reduce the overall carbon footprint of my website and business.

Thank you for visiting. You're always welcome to head up to the homepage, browse my books, or check out my blog for the latest goings on.

Why expire content?

Unlike magazines and newspapers that can be recycled or composted when they're no longer relevant, blog posts and web pages can potentially hang around forever. They live on servers in data centres, which require vast amounts of energy to keep the machines running. And you can bet they're not all running on green energy (at least not yet).

Every bit of data we hoard increases the demand on these data centres. En masse, our efforts add up to much more than you'd think. Consider that "if every adult in the UK sent one fewer “thank you” email a day, we would save more than 16,433 tonnes of carbon a year – equivalent to 81,152 flights to Madrid or taking 3,334 diesel cars off the road." (via Digital Declutter for Business: Email)

So when time-sensitive promotional news posts pass their news period, they get deleted in order to give them a new purpose: helping to reduce this website's carbon footprint.